What makes great brands greaT?

A BACK-TO-BASICS GUIDE TO WHAT A BRAND IS AND HOW TO BUILD AN ENDURING, DISTINCTIVE ONE

This free training series will take you behind the scenes and show you the strategies necessary to build a legacy brand that can withstand the fiercest of storms! 

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  • Video 1: What Is A Brand

    Video 1: What Is A Brand

    Discover what a brand truly means—it's more than a logo! We unpack how branding creates trust, emotion, and impact, showing why authenticity matters. Let's dive in!

  • Video 2: What Makes Great Brands Great - Part 1

    Video 2: What Makes Great Brands Great - Part 1

    What makes a great brand truly great? Discover how successful brands resonate emotionally, deliver value, and leave a lasting impression. Packed with insights, this video is your guide to building a brand people love.

  • Video 3: What Makes Great Brands Great - Part 2

    Video 3: What Makes Great Brands Great - Part 2

    We dive into the concept of "territory in the mind" and how great brands claim a unique space with their audience. Through examples like Harley Davidson and Tiffany & Co., discover how emotional connections and focused identities set brands apart.

  • Video 4: The 3 Reasons Brands Fail

    Video 4: The 3 Reasons Brands Fail

    In this video, we dive into the three main reasons why brands fail through compelling examples. We learn how failing to adapt, losing focus on customer needs, and neglecting credibility can spell disaster for even the biggest brands.